Jan 27, 2012 without nabs, we wouldnt be empty, but we wouldnt be nearly as full. It became popular in the 1920s and 30s, when charlotte was a textile center. Find 41 listings related to lance crackers in charlotte on. The company was formed in charlotte in 19, largely by accident, when food broker. To him nabs are any ole kind of raggedy podunk cracker with peanut butter in it, i guess. Lance incorporated is currently headquartered at the ballantyne industrial park in charlotte, nc and is a billion dollar publicly traded company. For the uninitiated, nabs is southern for national biscuit co. Creamy real peanut butter filling between two delicious malt crackers. Philip lance and salem van every, lance s soninlaw, started selling single serve snacks in 19. The deal is the soup companys largest ever in its 148year history. I could have titled this post peanut butter crackers, and more people may have realized what i meant. Peanut butter crackers are what you make at home when you have peanut butter and saltines available. Get it today with same day delivery, order pickup or drive up. Through a business largely born by accident lance cracker trucks in charlotte in the 1940s.
Dec 18, 2017 campbell soup is acquiring snacks company snyders lance. Lance, a charlottebased food distributor, ordered 500 pounds of peanuts directly from a planter with the intent to resale them to one of his customers. Product title lance toasty peanut butter sandwich crackers 40 cou. In my area, it is certainly used as a term for any companys snack crackers. See more ideas about crackers, snacks, lance snacks. Lance inc has been satisfying millions of hungry people by its sandwich crackers and snacks for about 100 years. Charlotte the maker of lance peanut butter sandwich crackers and snyders of hanover pretzels is set to be taken over by one of the largest u.
Can it still, now that the campbells soup folks own it. A few years ago, on a delta flight, i recall an attendant handing out lance peanut crackers, along with cokes. Nabs are cracker creations usually with a cheese or peanut butter filling that range from toastchee to nipchee to. The term originated with nabisco note that nabs is just a short variation of. Jul 10, 2018 the story and products of lance crackers in charlotte,n. Nabs are cracker creations usually with a cheese or peanut butter filling that range from toastchee to nipchee to various other sandwich crackers. May 1, 2012 visit for more fun lance history facts see more ideas about history facts, more fun and history. The publicly traded manufacturing company makes snack crackers, sometimes referred to as nabs. Lance got stuck with 500 pounds of virginia peanuts that he couldnt use.
Many snack cracker products manufactured by lance are commonly referred to as nabs, a genericized trademark name for snack crackers that originated with a competitor, the nabisco. Even if you hate those type of crackers, please try lance. Lance is an american brand of snack foods owned by the snyders lance company headquartered in charlotte, north carolina. How delightfully southern and declasse, but in a good, circumspect way. From lance s bakery to your pantry, lance malt with peanut butter sandwich crackers are a snack the entire family will enjoy. When lances customer reneged on the peanut deal, lance roasted the peanuts at. What started in 19 as 500 pounds of unwanted virginia peanuts has evolved into lance inc. Campbell soup is acquiring snacks company snyderslance. Lance incorporated is currently headquartered at the ballantyne industrial. Well im ecstatic that rite aid here in nyc has started carrying lance crackers, and i think ive already been through eight or nine boxes. A nab is a nab is a nab southern foodways alliance.
On march 6, 1970, lance crackers produced the last of its trademark fivecent items. Jun 14, 2009 my mother referred to the orange crackers as square nabs, and she loved them with a ice cold tab. The company manufactures, markets, and distributes a variety of snack foods, including sandwich crackers, cookies, restaurant crackers and bread basket items, candy, chips, meat snacks, nuts, and cake items. Captains wafers toastchee crackers nekot cookies goldnchees crackers cape cod potato chips toms potato chips archway cookies. Jun 28, 2017 the funny thing is, everyone still calls that sleeve of lance crackers a pack of nabs, even though the name nabs started with the new englandbased nabisco company in the 1920s. Lance, a charlotte based food distributor, ordered 500 pounds of peanuts directly from a planter with the intent to resale them to one of his customers. The term nabs today is used to refer to any type of snack crackers, most commonly those made and manufactured by lance, inc. Official lance stephenson upvote party this is the guy we got. About 5,500 employees strive hard to make and market their products such as captains wafers, toastchee. The term originated with nabisco note that nabs is just a short variation of nabisco. Speaking of birth, my wife lived off nabs while pregnant with our first child. Tom hanchett, the staff historian of the levine museum of the new south. What most people call nabs is technically toastchee, the flagship crackersandwich of the charlottebased lance inc. Nabs, for the most part, are the province of lance, which makes 16 variations of sandwich crackers.
The original lance peanut butter crackers were popular with wwi soldiers who trained at camp greene in charlotte. Those roasted goobers made money for the entrepreneur. These nekot crackers are perfect for displaying near the register of your hotel or convenience store. The publicly traded manufacturing company makes snack crackers. Find 41 listings related to lance crackers in north charlotte on. Lance crackers in north charlotte, charlotte, nc with. With at least three grams of protein in every serving to keep you or your little ones going all day long. The food industry is consolidating as growth becomes difficult to obtain. These days, many snack cracker packets are commonly referred to as nabs, especially those produced by lance, inc. The term nabs today is used to refer to any type of snack crackers, most. Lance, a charlotte coffee salesman, purchased 500 pounds of. Instead of returning them to the farmer, lance roasted the nuts and sold them in small bags for a nickel. The company was formed in charlotte in 19, largely by accident, when food broker phillip l. Apply to packaging operator, machine operator, operator and more.
Lance malt sandwich crackers combine real peanut butter filling with two toasted, baked crackers that fill you up. The toastchee brand of lance crackers, in particular, is a part of the carolinas culture. Keep hunger at bay and fulfill all of your guests snacking needs with this lance 8 count sandwich cracker variety pack. The company stayed homegrown and humble over its first century. Yought to know bout a pack of nabs the north state journal.
My mother referred to the orange crackers as square nabs, and she loved them with a ice cold tab. What did i pick as the 6 essential charlotte dishes. With toastchee in demand, nabisco opened a regional bakery in charlotte and started producing packaged crackers. Lance snacks combine wholesome ingredients with timehonored recipes to delight and please customers. I was curious how such a staple of the southern diet, namely a coke and nabs, could be served on an airline that made such a pretense of being sophisticated. Lance is an american brand of snack foods owned by the snyderslance company headquartered in charlotte, north carolina. The term nabs today is used to refer to any type of snack crackers, most commonly those made. Lance ended up with 500 pounds of virginia peanuts that he couldnt use. See what customers said about these highly rated items. This assortment features 3 different cracker flavors. The toastchee is a brand of crackers that lance produces. The packaged crackers were a godsend for people who had to be in a loom room all day, says dr. The famous nabs by lance include the toastchee, cheese crackers with peanut butter sandwiched in the middle, which debuted in 1938. The term nabs today is used to refer to any type of snack crackers, most commonly those.
The funny thing is, everyone still calls that sleeve of lance crackers a pack of nabs, even though the name nabs started with the new englandbased nabisco company in. So we made gluten free versions of some of our most snacks, featuring all the incredible flavor that you expect from lance. Each flavor boasts cheese or peanut butter between two delicious baked crackers. Lance crackers and cookies lance snacks offer sweet and savory flavors to help boost impulse sales. Part of this article sounded like it was written by lance and trying to make exclusive use of the term nabs. But all people want a delicious snack that fits their needs. Pass the nabs and redneck gatorade washington daily news. Many snack cracker products manufactured by lance are commonly referred to as nabs. Some people cant eat gluten, and some people dont want to eat gluten.
From lances bakery to your pantry, lance malt with peanut butter sandwich crackers are a snack the entire family will enjoy. Two years later, they opened the doors of the lance packaging company in. Many in the southeastern united states prefer the term nabs to generically mean the specific toastchee brand of lance crackers. Campbell soup nabs snack maker snyderslance business. Due to a business deal snafu, the company was stuck with five hundred pounds of virginia peanuts. Given the similarity of the two items, people began to adopt the shorter nickname, nabs, for both. A lance sandwich is two awesomes with an incredible in the middle and weve made them that way for over 100 years. They arent just two somethings with whatever in the middle. When lance s customer reneged on the peanut deal, lance roasted the peanuts at. Without nabs, we wouldnt be empty, but we wouldnt be nearly as full.
The company manufactures, markets, and distributes a variety of. Product title lance gluten free peanut butter sandwich crackers multipack, 1 oz bags, 8 ct average rating. Lance snacks combine wholesome ingredients with timehonored recipes to delight and. When waves of morning sickness rolled in, lance came to the rescue. Lance and her daughters spread peanut butter between two crackers, the lance nab was birthed. Carrs table water cracker selection, 6 packages of 3 varieties inside, 1lb 9. Jul 19, 2012 now, i understand the traditional term nabs for peanut butter crackers and by association, other packaged crackers is largely a southern thing. The company was found in 19 with headquarters in charlotte, north carolina, us. Lance fresh toasty crackers with rich peanut butter sandwich crackers 40 packs 4. Amp up snack time in the crunchiest way with the fuelyouup, fillyouup sandwich cracker snacks of lance sandwich crackers, variety pack 1. The companys products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks.
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